Playboy Founder Hugh M. Hefner was a true visionary. In 1953 he set out to create a men’s magazine that brought sophistication and sex together under one roof.
The result was the launch of a global empire. With 97% unaided global brand awareness, Playboy is one of the most recognizable and influential brands in the world today, spanning media, licensing, product and events.
Hugh Hefner’s philosophy reflected a progressive approach to everything in life, including sex and sexuality.
He provided a platform for controversial writers like Ray Bradbury, Roald Dahl, T.C. Boyle and Jack Kerouac. Many of these iconic men would continue to be associated with the brand for decades, exploring and amplifying the idea that sex should be paired with intellect, romance and fun.